Wednesday, July 30, 2008

Foxy Sniper mentioned on TV Week!

Viacom’s MTV Networks has a more than casual interest in those so-called online casual games.
The media giant is investing more than $100 million to develop more of these games. Presumably they’re good for more than wasting time at one’s desk during work. (Not that that’s something you or I would ever do, of course.)

MTV Networks has already acquired the No. 1 site for casual games,, which draws 10.7 million unique visitors per month. According to comScore Media Metrix, those visitors spend an average of 30.5 minutes on the site during each visit, playing games that range from Foxy Sniper and Killer Whale to Rollercoaster Rush and Mini-Putt 2.

With such a big stake in casual games, MTV Network put together a significant study on the subject, with 3,520 interviews conducted among gamers from ages 8 to 60 in five demographic groups: kids and tweens; teens; young adults; adults; and boomers.


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